Sarah Cullen is the Founder and President of SideCar Public Relations, a full-service communications firm specializing in commercial real estate, community building and placemaking. With a passion for all aspects of the built environment, Sarah founded SideCar in 2011 with a firm belief in the power of the stories behind the people, places and projects that are elevating communities and shaping cities across the U.S.
Under Sarah’s leadership, SideCar brings a results-focused, relationship-based approach to public relations and communications that matches the fast-paced, complex nature of the commercial real estate industry. Working with developers, architects, property owners and managers, industry organizations, and business leaders, Sarah and the SideCar team drive standout results for clients and their bottom lines locally, regionally and nationally.
Sarah has been recognized among Denver Business Journal’s 40 Under 40, the distinguished Marquis Who’s Who in America, and Bisnow Denver’s Power Women, thanks to her highly sought-after expertise and success as an industry and community leader. Sarah and SideCar received national recognition in 2021, being named one of the best PR firms in the country by Forbes.
As an influential member of Denver’s broader business community, Sarah also lends her expertise and passion for city building to industry and community organizations. Sarah serves on the Downtown Denver Partnership’s Urban Exploration and ¡Viva! Streets Steering Committees; is an incoming mentor for the Urban Land Institute’s Partnership Forum program; and is a member of the Denver Metro Commercial Association of Realtors’ (DMCAR) Investor group.
Prior to founding SideCar PR, Sarah an associate at JohnstonWells Public Relations, working on accounts in the real estate, nonprofit, telecommunications, retail and healthcare industries. Sarah graduated from Colorado State University with a bachelor’s degree in speech communication and a concentration in media relations. Outside of work, Sarah enjoys spending time with her family, traveling, skiing, hiking with their family dogs, fly fishing or trail rides with her horse.